About Us
About Us
ABOUT US
Rediscover Indian Lifestyle Fragrances: A Harmonious Blend of Nature, Aromas, and Exotic Allure. Welcome to a world where fragrances embrace your soul, stirring wellbeing and culture in perfect harmony. Our brand is a tribute to the discerning millennials of today – individuals who appreciate the timeless essence of Indian lifestyle fragrances, yet remain on the cusp of tomorrow's design and innovation.
Story of Mohammed Khasim Saheb
A Story of how fragrance was found
The roots to the business have been laid down since 1910,when my great grand father H.Mohammed Khasim Stepped into the perfume and agarbatti manufacturing industry.
My Mentor & My Father Basith Irshad Ahmed , with his help and guidance. I Ameena Ambreen Irshad (4th Gen), Decided to carry forward this legacy as a Women entreprenuer
A Reputation Founded On Royal Heritage
1910 represents a century and more, worth of fragrances.
The business flourished under elegance, courting the royal galleries and courts of the Nawabs of yore. This legacy began as a simple desire to enhance everyday beauty through something as effervescent as fragrance. Our family business thrived through word-of-mouth reveal. A mere whiff of the rich and elemental fragrance sparked the fascination to indulge in it's beginnings. spanning lands from one royal court to another
As of today, the responsibility of carrying forward the legacy of the brand falls on myself, a mother of two. This calls for an ever busy schedule, facing stereotypes and creating amusing ways to break them, motivated by my endearing family always by my side.
1910 is not a mere business. It is a poetic memory tangible as an aroma that lingers in all moments of life, aptly a Fragrance Forever.
Story of Spreading Love for Fragrances
What began as a momentary interest in the fleeting yet lingering aura of perfumes, became a vibrant journey into the Perfume and Agarbatti manufacturing industry.
My Great Grandfather never imagined his legacy would live over decades, evolving into more than a century worth of fragrant memories and experiences.
Today, I. Ameen Ambreen Irshad, proudly carry forward his passion and heritage, with the support of my parents, husband, children, and the entire family! Attar
At 1910, every Attar offers a regal experience with heady scents aged to the perfect intensity Pick your choice from the deceptively layered aromas and revel in the traditional ambiance of a century old royalty.
Home Fragrances
Nothing uplifts your personal living space better than the ethnic Home Fragrances from 1910. Bask in the Shahi atmosphere of the Nawabs with our distinctly aromatic Incense sticks, Bakhoor, Dhoop, and more!
Luxury Gifting
1910 brings to you a symphony of fragrant beauty with it's Luxury Gifting option. Keeping the aromatic romance alive has never been easier with the custom creation of a Luxury Gift of your choice.
